Shaun Connell
A guide to business, investing, and wealth-building.

About Me

My name is Shaun. I’m an internet marketer, investor, and financial blogger living in Texas.

You can follow me on LinkedIn here. Or Twitter here.

Wealth Building as a Hobby

I currently focus my time "passion blogging" about financial strategy on this website.

I’m passionate about wealth building - and income mobility in particular. Income mobility is the ability of someone to become wealthier in an economic system, even if their starting point is not very strong.

In other words, income mobility is when someone can be born poor but still have a wonderful chance of becoming successful - without just hoping they get lucky.

Starting businesses, investing in stocks and bonds, real estate investing, dividend investing, debt, credit, banking - pretty much anything related to building wealth is endlessly fascinating.

I’ve probably read (ok, seriously scanned!) a thousand books on boring financial topics.

Right now, my main financial focuses are:

  • Live “frugally” - relatively. Frugality is relative. Basically, try to increase the gap between your income and expenses. I try to live on less than 5% of my income and invest the rest.
  • Invest at I stash money every month on this online investing platform.
  • Invest in real estate funds. I stash money quarterly into real estate funds that focus on NNN commercial properties and apartment buildings.
  • Start new businesses. I’m trying to learn how to start a business that doesn’t require me - in other words, leveraging connections more than my own labor. It’s fun but more difficult than it sounds.

Income Investing

My values aren’t just abstract principles about how a society should be run in general. There are direct applications to personal life as well. For example, if you support:

  • Freedom
  • Security
  • Stability
  • Dignity

… then you should be an income investor.

Income investing provides you with freedom over what you do during your time on earth. It provides you security that speculators will never experience. It provides you with stability so you can feel comfortable actually utilizing your freedom. And it provides you with the dignity of knowing that you don’t have to put up with an out of control boss or economic situation - you’re in charge.

My income investments right now include several businesses, an oil well, several rent houses, several commercial real estate funds, a couple of private equity funds, stocks, bonds, and private debt.

My brother and I are currently working on a project to explain how income investing can be done by anyone to find freedom, security, and dignity. I’ll let you know when it’s live.

Personal Strategy as a Passion

I don’t know of many people who obsess over personal strategy. I have no idea why.

Personal strategy is basically any part of your life where you make decisions - with the assumption that all decisions either maximize or minimize your chances of getting what you want out of life.

Imagine if there was an area of thought - like history, or English, or math - that taught you how to make the right decisions so that everything you wanted became more likely to happen.

Incredibly, this is a very real area of thought - it’s just neglected by nearly everyone for no coherent reason. That's one of the reasons I wrote about the 2 rules of strategy. There are 2 simple rules that, if followed, change just about everything in your life.

Good personal strategy leads to a nearly boring level of personal prosperity for most people. Bad personal strategy leads to chaos.

Good personal strategy leads to being wealthier, healthier, more powerful, happier, and more at peace. It leads to a life with minimal anxiety, minimal depression, and minimal pain. Life won’t be perfect, of course, but it leads to the best life possible - by nature.

This is an extremely unpopular view because it requires people start viewing life as what it is: a series of perpetual strategic decisions where one’s happiness depends on the choices made.

Developing thoughts on personal strategy is one reason, of many, I’ve launched this website.

Shaun Connell has built multiple 7-figure earning businesses, including one with a successful multi-million dollar exit. He's obsessed with wealth building, investing, entrepreneurship, and Stoic philosophy. You can learn more about Shaun by checking out his essays or project list.